Chicago + Nationwide Direct Mail Postcards
Direct Mail Postcards are a highly effective advertising strategy when you want to target a specific
demographic with a compelling and simple advertising message. A properly executed Direct Mail Postcard
campaign is one of the most cost effective and efficient ways to grow a local business.
Targeting: the #1 reason to use Direct Mail
Postcards
The most important reason to select Direct Mail Postcards over EDDM is the
ability to target households. Say for example that you were only interested in houselholds with children
and incomes over a defined level, and then say that this selection represented 1 out of every 8 households
in a given market. When compared to broadly distributed media, your campaign costs would actually be lower
... because of targeting.
Here are general areas that can be targeted with a DoorBlast Direct Mail Postcard Campaign:
- Age
- Income
- Gender
- Any Geography
- Marital Status
- Household Income
- Home Value
- Housing Type
- Personal Finances
- Mortgage
- Hobbies
- Ethnicity
- Change of Address
- ...and more
We can also provide deep lists for a variety of other categories: business, bankruptcy, charity,
religious, healthcare, etc.
Tracking return on investment
Tracking
return on investment is very doable with a Direct Mail Postcard campaign. The two most popular methods are
to track coupon redemptions and to use a telphone call tracking system. You can then
objectively analyze the effectiveness of your campaign by isolating the number of inquiries, the
number of conversions and dividing these amounts into the number of postcards sent out. You can also track
the cost of conversion. Very useful stuff. A surprise to many marketers is the residual affect of doing a
series of mailings. With each postcard sent out, you will see your response rate go up and cost of
conversion go down.
Creativity
With Direct Mail Postcards, you
can creatively and prominently publicize your business - an excellent way to bolster your image.
Some creative tips:
- Use eye-catching graphics and compelling copy to stand out
- Clearly explain the services you offer.
- Use a strong "call to action" to tell prospect exactly what to do next.
DoorBlast provides professional graphic services or you can utilize your own resources.
Every Door Direct Mail vs. Direct Mail
Postcard
| Feature |
Every Door Direct Mail
|
Direct mail Postcards
|
| Creativity + Image |
Superior
|
Superior
|
| Post card size (recommended) |
11.375" (w) x 9.5" (h)
|
11" (w) x 6" (h)
|
| High quality card stock |
Yes
|
Yes
|
| Full color both sides |
Yes
|
Yes
|
| Target specific households |
No
|
Yes
|
| Target specific carrier routes |
Yes
|
Yes
|
| Purchase a mailing list |
No
|
Yes
|
| Daily mailing restrictions |
Yes
|
No
|
| Purchase a mailing permit |
No
|
Yes, but use our's
|
| Mail cost per pice |
$.24 to $.32
|
$.145
|
| Delivery to 1 specific P.O. |
Yes
|
No
|
DoorBlast
Delivers "that personal touch." Our's
is not a cookie cutter campaign implementation. We know that a key ingredient to a successful campaign
is to get personally involved with each advertising campaign - every aspect from development to
printing to delivery. This can make all the difference in the succes of your campaign.
Call 630-863-7103 ... or complete the form below.
